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Introducing a vodka for rosé lovers

New drink wins over star-studded crowd at Leeds launch party.

The masterminds behind the award-winning Slingsby Gin have launched one of the UK’s first rosé vodkas at a star-studded party in Leeds. Rozél, a luxurious new drink inspired by the delicate fruity flavours of a Provence rosé wine, was officially unveiled at the ultra-chic roof top bar Issho, receiving instant acclaim.

Tv and sporting stars from across the region enjoyed a selection of perfect Rozél serves on the stunning roof terrace bar, whilst a DJ provided a suitably summer soundtrack.

The brand was given a resounding 10 out of 10 by the discerning crowd, suggesting that Rozél is prepped to take Al fresco drinking by storm this summer, just in time for National Rosé Day on Saturday 10th June.

Rozél had selected Leeds as its hero city and the perfect place to launch its elegant new release due to the results of a recent survey. The lively Yorkshire city was recently named the UK's pink drink-loving capital, with 57% of residents saying they would select a pink drink over any other colour.

Crafted using premium ingredients and infused with a cocktail of flavours including raspberry, white peach, and pink grapefruit, Rozél serves up ‘sunny day brunching’ vibes as we sneak into Spring/Summer 2023 and dream of warmer weather.

Rozél’s lush pink colour and delicate, fruity notes make this the perfect spirit for any drinking occasion this season – from picnics in the park to BBQs, parties, and brunches. The pink liquid also creates a pretty blush hue ready for those flawless, Instagram-worthy shots.

The vodka pairs perfectly with Fever-Tree’s Raspberry and Rose Lemonade and is soon to become this season’s go-to Spritz as it’s just as delicious when served with elderflower cordial and soda.

Rozél was first sampled by guests at the 2022 GQ House party with raves reviews, it’s chic, wine-inspired bottle is just as beautiful as the vodka inside – it’s set to be the must-have accessory at all social occasions. The release lands in time to celebrate National Rosé Day on 10th June.

Anyone looking to entertain guests in style with the hottest new drink of 2023 can pick up a bottle from Amazon and Ocado.

“We are delighted to introduce Rozél Rosé Vodka” said Clare Gibson, Marketing Director at ICB Ltd, producers of Rozél. “Our goal was to create a vodka that embodies the rosé lifestyle – a chic, fun and sociable brand with both style and elegant flavour.’’

‘’Our launch party was a runaway success, and the feedback on Rozél and the signature cocktails served throughout the evening was phenomenal. We’re confident it will become a firm favourite amongst vodka fans and wine lovers alike this summer.’’


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