During the national lockdown, a Leeds entrepreneur launched a 'pop up' cinema hire concept called Home Cinema Hire Leeds, and as a result of its phenomenal success, it hopes to establish a national franchise.
It was during lockdown 1 that founder, Chris Tinson, who has a recruitment business of 11 years, came up with the idea entirely by default when looking for ideas to entertain his 2 young boys.
Chris said: "By the end of lockdown 1, like many families, we had tried every physical and virtual game and activity possible, and so I came up with the idea of creating my very own Cinema experience. The idea was to set-up a giant cinema screen at home whereby I could stage a movie night with my family or when the restrictions eased invite people in my bubble to watch the football or a boxing match in the cinema-style setting. It then occurred to me that there must be a demand for families like my own that are unable to go out and don't have the space or luxury of having a cinema room but want to experience their own 'Everyman' at home."
Chris quickly saw a gap in the market and invested in several large indoor, and outdoor screens with the top of the range BOSE sound system and high definition 4k HD projectors so families could experience their very own movie night at home.
"I began promoting the screens on social media, and within a matter of weeks had up to 70 bookings per month. Since the latest government restrictions, we have seen another surge in bookings. The price point makes the hire of the screens extremely accessible to all budgets and more importantly helps drive home the government's message of STAY HOME!"
Prices for hiring the screens are no more expensive than a family trip to the cinema with food and drink. The 2m x 1m indoor screen starts at £100 and the outdoor screen which is 4.2m x 3m starts at £160.
Through the power of social media, popularity for the service has quickly spread, leading to requests from all over the country for the service. It would appear that something that started during COVID19 as a nice idea for the family may well soon become a full-time business.
Chris said: I'm currently in the process of developing a national franchise scheme for Home Cinema Hire, and if the demand continues at this pace, I hope to have it in by place 2021.
For further information on how to book your very own cinema home experience visit www. homecinemahireleeds.com or @homecinemahireleeds.com